The Live Más Scholarship is a unique and inspiring program designed by the Taco Bell Foundation to help ambitious, creative, and passionate students achieve their educational goals. Unlike traditional scholarships that focus heavily on grades or test scores, this scholarship rewards passion, innovation, and purpose.
If you’re a dreamer with a story to tell — someone who wants to make an impact in your community or the world — the Live Más Scholarship is an excellent opportunity to get financial support for your education.
About the Live Más Scholarship
The Live Más Scholarship Program was launched by the Taco Bell Foundation in 2015 to empower the next generation of leaders, creators, and change-makers.
The goal of the program is to help young people pursue higher education by providing funding to those who demonstrate a clear vision of their future. Unlike most scholarships, you don’t need to submit essays or GPA scores — instead, you share your story through a short video submission that reflects your passion and goals.
To date, the Taco Bell Foundation has awarded over $30 million in scholarships to thousands of students across the United States.
Scholarship Awards Breakdown
The Live Más Scholarship 2025/2026 offers generous tuition funding across multiple categories:
| Award Type | Amount | Eligibility |
|---|---|---|
| New Applicant Awards | $5,000 – $25,000 | First-time applicants |
| Renewal Awards | $5,000 – $25,000 | Previous winners continuing their studies |
| Employee Awards | $5,000 – $25,000 | Taco Bell team members pursuing education |
These awards can be used for tuition, books, and academic supplies at accredited two-year, four-year, or vocational institutions.
Eligibility Criteria for 2025/2026
To qualify for the Live Más Scholarship 2025/2026, applicants must meet the following conditions:
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Age Requirement: Must be 16 to 26 years old as of the application date.
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Residency: Must be a U.S. citizen or legal resident.
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Education Status: Must be enrolled in or planning to enroll in an accredited postsecondary institution.
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No GPA Requirement: Academic performance is not a deciding factor.
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Video Submission: Applicants must submit a video (2 minutes or less) answering the question:
“What is your passion, and how are you pursuing it to make a positive change in your community or the world?”
How to Apply for the Live Más Scholarship 2025/2026
The application process for the Live Más Scholarship 2025/2026 is simple and creative.
Step 1: Prepare Your Story
Think deeply about what drives you — your passion, your goals, and how you intend to use your education to create a difference.
Step 2: Record a Video
Create a short video (up to 2 minutes long) showcasing your story, your dream, and your purpose. You don’t need professional equipment — even a phone camera works fine as long as your message is clear and genuine.
Step 3: Submit Online
Visit the Taco Bell Foundation’s official scholarship page and upload your video submission. Ensure that your video clearly answers the core question about your passion and positive impact.
Step 4: Confirmation and Review
After submission, you’ll receive a confirmation email. The selection committee reviews all videos carefully based on creativity, clarity, and authenticity.
Step 5: Announcement of Winners
Finalists and recipients will be notified via email by April 2026 and featured on the official Taco Bell Foundation website.
Important Dates
| Event | Date |
|---|---|
| Application Opens | Fall 2025 |
| Submission Deadline | January 2026 |
| Review Period | February–March 2026 |
| Winners Announced | April 2026 |
Applicants are encouraged to submit early to avoid last-minute issues with uploads or eligibility verification.
Tips for a Strong Application
Here are key strategies to help your Live Más Scholarship 2025/2026 application stand out:
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Be Authentic: Your story should reflect your real life and ambitions.
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Show Passion: Judges value energy, creativity, and drive.
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Keep It Simple: Avoid over-editing or scripting your video.
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Use Clear Lighting and Audio: Ensure your message is easy to see and hear.
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Stay Within Time Limit: Videos longer than 2 minutes may be disqualified.
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Emphasize Impact: Highlight how your education will help you serve others or make a difference.
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Selection Criteria
Winners are selected based on three main factors:
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Clarity of Passion: How well you express your goals and purpose.
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Creativity of Presentation: The originality and storytelling quality of your video.
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Commitment to Change: Evidence of your intent to use education as a tool for positive impact.
The Taco Bell Foundation’s review panel includes educators, leaders, and creative professionals who value unique and genuine voices.
Renewal and Reapplication
Previous recipients of the Live Más Scholarship can reapply for renewal in subsequent years. Renewal applications typically open in the summer and require an updated video demonstrating your continued pursuit of your passion and progress toward your goals.
This renewal opportunity makes the Live Más program one of the few scholarships that can support students throughout multiple years of study.
Impact and Success Stories
Over the years, Live Más Scholars have gone on to become entrepreneurs, educators, artists, engineers, and activists. Many recipients describe the scholarship as “transformational,” helping them pursue dreams that once seemed impossible due to financial limitations.
For example, recipients have used their awards to:
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Start small businesses in underserved communities.
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Develop community-based art or technology projects.
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Fund degrees in science, education, and social work.
The Live Más Scholarship continues to be a beacon of hope for creative and ambitious students nationwide.
Conclusion
The Live Más Scholarship 2025/2026 isn’t just about financial aid — it’s about celebrating your story and vision for a better future. If you’re passionate about making a difference, this is your chance to be seen, heard, and supported.
Through creativity, honesty, and determination, you can win a scholarship that fuels both your education and your purpose. So grab your camera, share your dream, and apply today.